Gina Flaxman

Writer and editor

Feature articles | Book and magazine editing | Case studies and profiles | Fact sheets | Blogs | Content marketing | Recipe editing | Proofreading

Hi, I'm Gina, a Sydney-based writer and editor with more than 20 years' experience. Whether it's crafting engaging copy for magazines and websites or helping writers take their manuscripts to the next level, I can help you find the right words.

You've come to the right place if you're...

A content or media agency looking for a writer: I have years of experience writing engaging, well researched features that include stats, expert sources and case studies, meet the brief and are SEO friendly. I've written for media outlets including SBS, The Saturday Paper, Good Food and Body+Soul. I've also created content for brands such as Coles, Officeworks, HCF and Weight Watchers. I mostly focus on health and food but I'm happy to write on other topics. Visit my portfolio to see samples of my work.

A writer looking for an editor for your book: With years of editing, publishing and editorial project management experience, I can help you make your non-fiction or fiction manuscript the best it can be. I can give you structural, big-picture guidance on your book as a whole, with concrete, practical suggestions for ways to strengthen your manuscript. Or I can simply edit or proofread your copy to make sure it's clear, concise and error free. For more information, visit my Editing page.

A health organisation looking for consumer-friendly content: I specialise in turning complex medical information and research into engaging consumer content for organisations such as Diabetes Australia, Jean Hailes for Women's Health and NPS MedicineWise. I'm passionate about providing accurate, evidence-based information in articles, fact sheets and patient leaflets. I love talking to people from all walks of life to create compelling case studies and profiles.

I can help with a few other things too. Contact me to have a chat about how we can work together.

Gina balances engaging copy with important facts and research and always hits the brief. She's quick to reply to emails and is lovely to work with.

Jo McKay, Medium Rare Content Agency

I’ve been using Gina for content writing for the past three years. Her writing is clear and engaging, even when working with complex medical topics. She can turn a brief into a punchy yarn without much input. She’s definitely a freelancer who makes my life easier.

Liam Ferney, Diabetes Australia